Diego Cortes and Domingo Pinto, undergraduate students that work on Pragmatics, published the paper "An Architecture for an Open Implementation of an Agent-Based Model for WOM Marketing Campaigns". In this paper, Pragmatics' professors like Paul Leger, Manuela López, and Ismael Figueroa also participated.
We have published this paper in the journal Simulation: Transactions of the Society for Modeling and Simulation International. DOI: https://doi.org/10.1177/00375497241296542 ABSTRACT: Business-to-Consumer (B2C) e-commerce has become a dominant, continuously evolving force in global retail. Most consumers today make cross-border purchases in
We have published in the journal Environmental Science & Policy. DOI: https://doi.org/10.1016/j.envsci.2024.103856 ABSTRACT: The science, technology, engineering, and mathematics (STEM) education research delves into the core of sustainable development goals (SDGs), including the pillars of quality education (SDG4), robust economic growth (SDG8)
We have published and presented this paper at the IEEE ACCESS. DOI: https://doi.org/10.1109/ACCESS.2024.3355319 ABSTRACT: Pattern matching algorithms have been studied on numerous occasions, mainly focusing on performance because of the large amount of data used in a matching process. However, a strong focus
We have published and presented this paper at the International Conference on Enterprise Information Systems (ICEIS 2024). DOI: https://doi.org/10.5220/0012615100003690 ABSTRACT: Social network sites serve as effective platforms for word-of-mouth marketing (WOM), often analyzed through Agent-Based Models (ABMs). However, implementing ABMs can be